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Growth insights and practical experience for the AI era

Case Study8/22/2026· 10 min read

GEO Case Study: How Makeform Achieved 2693% AI Search Growth

A form-building SaaS went from near-zero AI visibility to 152,810 monthly visits and ChatGPT first recommendation in 6 months. This case study breaks down exactly what was done — the content changes, technical fixes, and measurement system — so you can replicate the approach.

GEO Optimization8/22/2026· 12 min read

How to Rank in Google AI Overviews: Complete Guide

Google AI Overviews appear above traditional search results, capturing clicks before users scroll. To rank in them, your content needs to be the answer Google's AI extracts — not just another page on the topic. Here is how the system works and what to do about it.

GEO Optimization8/22/2026· 11 min read

How to Get Cited by ChatGPT: 7 Strategies That Work

ChatGPT does not recommend sites — it produces answers. To get cited, your content needs to be the most extractable, verifiable source for the question being asked. Here are 7 concrete strategies, with examples of what AI citation looks like and how to measure it.

Global Expansion8/21/2026· 10 min read

How to Get Ecommerce Sites Cited by ChatGPT: AI Traffic Guide

Cross-border buyers are handing product decisions to ChatGPT, and ChatGPT does not recommend sites — it produces an answer. To win AI traffic as a DTC site, every product needs a citable reason to exist in that answer. Four concrete plays, plus how to tell whether AI traffic is actually arriving.

Global Expansion8/21/2026· 9 min read

What Is AEO? Getting Your Brand Remembered When Users Ask AI Directly

When a prospect asks an AI "which product fits me," the moment the answer is generated, traditional search advertising does not even get to the table. AEO (Answer Engine Optimization) is about being part of that answer. Here is the mechanism, the stakes, and four actions that work.

GEO Optimization8/21/2026· 9 min read

What Is GEO? How It Differs from SEO and AEO

GEO (Generative Engine Optimization) is the practice of getting ChatGPT, Gemini, and Perplexity to cite your brand when they answer questions. It is not SEO with a new label — different target, different metrics, different content rules. Here is the distinction, in plain terms.

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